Digital content creation is a broad term. A digital creator is someone that creates content to be consumed electronically – typically this is online media, but is doesn’t have to be.
With mobile phones, the digital world is more integrated into our life than ever before. Whether you’re checking your emails or scrolling through TikTok, every day you’re consuming digital content.
When it comes to digital content creation, there’s actually quite a lot to consider. Let’s look through what it takes to be successful in this role.
What Does A Digital Content Creator Do?
A digital content creator is a professional skilled in crafting and disseminating various forms of online content. They are responsible for producing a wide array of content types, including blog posts, social media updates, videos, podcasts, and infographics.
Content creators play a crucial role in any digital marketing team, where their key duties are to drive engagement, increase brand awareness, and ultimately deliver value through their creative output.
This role involves not just the creation of content, but it can also the strategic distribution of content across multiple digital platforms, as well as the analysis of how well each campaign performs.
It can incorporate various different responsibilities – a successful content creator is someone that knows how to generate the right content and then use the correct platform to build a loyal audience.
8 Types of Content That A Digital Content Creator May Produce
A digital content creator is usually needs to be versatile. This is because often you’re expected to produce a wide range of content types to engage various audiences across multiple digital platforms, during different stages of the customer journey too.
This diversity in content production is crucial for effective digital marketing and audience engagement. This includes
Blog Posts and Articles: Probably the most obvious is written content, the foundational of any website when it comes to SEO and digital marketing. Blog posts provide valuable information, offer insights, and helps to increase visibility of your brand.
Social Media Posts: Social posts are often much more personal than a blog, with content specifically tailored for social media platforms like Instagram, Facebook, Twitter, and LinkedIn. This includes text posts, images, and short videos, designed to engage and grow a social media following.
Videos: Video content is becoming more important to new brands looking to interact with their audience. From short-form videos for platforms like TikTok or Instagram Reels to longer formats for YouTube or Vimeo.
Infographics and Visual Data: Transforming data into visually appealing and easy-to-understand graphics. Infographics are effective for explaining complex information in a digestible format, and making educational content more easily absorbed.
Email Newsletters: Personalized and targeted email content to nurture leads, provide updates, and maintain engagement with an audience.
Podcasts and Audio Content: Creating content for platforms like Spotify or Apple Podcasts can be ideal depending on the brand. Podcasts are great for storytelling and discussing topics in-depth, so it’s not for everyone.
Interactive Content: This includes quizzes, polls, and interactive videos, which are excellent for increasing user engagement and providing value through a more interactive experience.
E-books and Whitepapers: In-depth written content that provides comprehensive information on specific topics. This is extremely useful for establishing authority and expertise in a field.
Each type of content serves a different purpose and is suited for different platforms, contributing to a holistic digital marketing strategy. The ability to produce a diverse range of content is what makes digital content creators valuable assets in the digital marketing world.
The Most Popular Platforms for Content Creation
If you want to ensure that you reach your target audience, it’s important that you create content for the right platform.
And there are so many different platforms that digital creators can use, all with unique opportunities they offer to brands.
1. YouTube: YouTube offers immense potential for creators across various niches, and if you’re a small business trying to showcase what you have to offer, a YouTube channel may be essential. From vlogs and tutorials to short films and documentaries, it supports a wide range of video formats.
2. Instagram: Instagram is obviously a visually-driven social media platform, making it ideal for photographers, graphic designers, and lifestyle content creators. It supports images, short videos, and Stories, offering a highly engaging format. Instagram’s features like Reels, IGTV, and shopping tools provide creators with innovative ways to showcase their work and interact with their audience.
3. TikTok: In 2024, TikTok is the go-to platform for short, engaging video content. It’s particularly favored by younger audiences, and social media managers have had to adapt to its viral nature. The TikTok algorithm offers unique discoverability, making it a powerful tool for creators looking to grow their audience quickly.
4. Twitter: Twitter, or X, is particularly effective for real-time updates, news, and engaging directly with followers. Many successful content creators use Twitter as a method of engaging with their target audience.
5. Facebook: Although considered to be for an older demographic nowadays, Facebook is still fairly versatile, catering to various content types including text posts, images, videos, and live streams. It’s a powerful tool for building communities through pages and groups.
6. LinkedIn: For professional and business-related content, LinkedIn should probably be your number 1 priority. It’s the ideal platform for B2B content, industry insights, professional growth stories, and networking-focused content.t.
7. WordPress and Medium: For long-form written content, platforms like WordPress and Medium are popular as they can be set up with your own website. This means you can easily interlink blog posts with your own products or services, enabling you to gain traffic from search engines like Google.
8. Pinterest: For visual discovery and inspiration, Pinterest is popular among creators in fields like DIY, home decor, fashion, and cooking. It’s unique for its focus on ideas and inspiration, making it ideal for driving traffic to websites and blogs.
The truth is that each platform has its strengths and caters to different types of content and audiences. Successful content creators often leverage multiple platforms to maximize their reach and impact.
A social media presence is important for most brands. However, managing many social media accounts simultaneously can take up a lot of time, so it’s really important to prioritise the right ones for you.
Hopefully you can see that the content creation process is more elaborate than it may appear to the average person.
Behind the scenes, there can be hours and days of work being put into a simple blog post or TikTok video – what is perceived as a viral success is often the result of a long-term plan, perhaps even delivered by a content strategy company.
So, what exactly is digital content creation? In simple terms, you need to create high quality content and make sure it reaches your target audience. Then, analyse what works, and repeat.
And though it may appear easy when your favourite influencer posts content, I can assure you that there’s usually a deeper creative process behind the end product.