In Layman’s Terms
Think of It like a House renovation, But for Websites
1. Acquire or Partner
Finding the right website can take time, but it’s worth waiting for the right opportunity. And when the opportunity comes, due diligence is important to reduce risk.
2. Analyse
The advantage of working on existing properties is that we can use the historical data to make informed decisions – this makes things easier than starting from scratch.
3. Revamp
Next, we need to fix any technical issues & modernise the web design. In some cases, we completely overhaul the site with a rebrand.
4. Strategise
Once we’ve analysed the competition, we can determine our own content strategy to ensure we’re getting the right visitors to the website.
5. Create
The most important piece of the puzzle is making sure people visit the site. For this, we create great content that ranks #1 in search engines like Google.
6. Grow
We grow the site through a combination of content & promotion (aka backlinks). Then, we can look at optimising performance to ensure sustained success.
