In Layman’s Terms
Think of It like a House renovation, But for Websites
Picking up the right website can take time, but it’s worth waiting for the right opportunity. When it comes, due diligence is important to reduce risk.
Next, we need to fix any technical issues & modernise the web design. In some cases, we completely overhaul the site with a rebrand.
The advantage of buying existing properties is that we can use the data to make informed decisions. This makes things easier than starting from scratch.
Once we’ve analysed the competition, we can determine our own content plan to ensure we get the right visitors to our website.
The most important piece of the puzzle is making sure people visit the site. For this, we create great content that ranks #1 in search engines like Google.
We grow the site through a combination of content & promotion (aka backlinks). Then, we can look at optimising performance to ensure sustained success.