STRATEGY / SEARCH / CONTENT
Plan what gets found.
Search + AI Search
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Content Plans
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Strategy → Growth
01 / A CLEARER DIRECTION
Most businesses don’t need more content. They need a plan.
More pages, more tools and more activity won’t fix a missing strategy. We help established businesses decide what to create, what to improve and what to stop — so search and content support a clear commercial goal.
02 / WHAT WE DO
Search. AI Search. Content.
Three connected capabilities. One clear direction for how your business gets found, understood and chosen.
01 / Search
Technical SEO, search demand research, site structure and on-page priorities, organised around the opportunities that matter to your business.
02 / AI Search
Review how your business appears in AI-generated answers, identify information gaps and strengthen useful, credible source content.
03 / Content
Research, planning, briefs and content improvement that connect customer questions with your expertise and commercial priorities.
03 / HOW WE WORK
From insight to impact.
A clear process for finding the right opportunities, agreeing the priorities and turning the plan into useful work.
01 / Understand
Your business, customers, commercial goals and current visibility.
02 / Find opportunities
Search demand, competitor gaps, content quality and AI discovery.
03 / Build the plan
A focused roadmap with priorities, responsibilities and measures of progress.
04 / Execute & improve
Create, optimise and review. Use what we learn to shape the next round of work.
04 / ILLUSTRATIVE PROJECT STUDIES
What a clearer direction looks like.
Illustrative project studies showing the thinking and deliverables behind our approach. These are example briefs, not client results.
01 / Specialist consultancy
Expertise
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Buyer questions
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Services + proof
An illustrative plan for turning deep expertise into discoverable services. Map buyer questions to services, consolidate overlapping pages and brief useful expert-led content. Deliverables: an opportunity map, service-page structure and internal linking plan.
02 / Established B2B business
Discover
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Compare
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Choose
An illustrative plan for connecting discovery with the decision to enquire. Organise content around customer decisions and identify where evidence is missing. Deliverables: a buyer-question map, content audit, proof-point inventory and 90-day roadmap.
05 / WHO WE WORK WITH
Built for businesses with something worth finding.
We work with established businesses that have real expertise, a clear offer and the ambition to make more of search and content.
Consultancies / B2B services / Professional services / Specialist businesses
06 / A DIRECT WORKING RELATIONSHIP
Strategy with someone accountable for the thinking.
Content Plans is led by Ted French. We bring search, AI discovery and content decisions into one practical plan, with clear priorities and a direct conversation about what matters next.
Talk to Ted →07 / NOTES ON GETTING FOUND
A few principles behind the work.
Useful notes on search, AI discovery and content strategy — and the decisions that connect them.
Start with the decision.
A search phrase is a starting point. Understanding what someone needs to know before choosing a business gives the page its purpose.
Make the evidence clear.
Accurate service information, useful explanations and credible proof help people assess a business. They also give discovery systems better material to work with.
Improve what’s already useful.
A content plan should include updates and consolidation as well as new writing. The next valuable task may be making an existing page clearer or easier to reach.
08 / YOUR NEXT MOVE
Let’s give your next move a plan.
Tell us where your business is now and what you want search and content to do next.
Start a conversation →© 2026 Content Plans · Search. AI Search. Content Strategy.