Content marketing and SEO go hand in hand with one another for many companies.
And the truth is, a solid SEO content strategy can be crucial to the long term success of many brands, as most can’t rely on referral traffic and email marketing only. Here’s how to create a content marketing strategy for SEO.
Content marketing strategy for SEO
Search engine optimization (SEO) is a necessity for most companies, especially in the modern day. SEO and content marketing can be a great tool that helps your website reach more people by increasing your visibility online.
The quickest way to achieve success in a digital marketing strategy is to create a comprehensive content plan. SEO content is an effective tool for ensuring that both strategies work together, but you need to be driving the right kind of traffic.
Also read: Content Marketing for Finance Services
Usually, we break down our content marketing and SEO plans into five different steps. This allows us to use SEO data, and ultimately results in better content marketing decisions.
Step 1: Find out what your audience is looking for
Keywords play a crucial role in all SEO strategies. When examining your keyword list, you’ll be able to see exactly what your target market is searching for when they’re browsing online. You can find the most popular keywords for your site using Google, Ahrefs or another similar keyword tool.
Accurate keyword research will show you the searches your potential audience is searching. In addition, it can be used for understanding the search intent of your customer too.
Step 2: Analyse your current onsite traffic
If you’ve already started a content marketing campaign, you may have some articles on your site already. This can give you data to work with, which can be extremely useful to study in understanding how users navigate through your website.
You can usually find this by setting up Analytics and tracking on your website. It’s not a necessity to have, as you can start an SEO campaign from scratch. However, it does make it much easier if you do have something to work with.
Step 3: Perform keyword research
Doing thorough keyword research is one of the most important parts of any SEO campaign. If you don’t do it properly, you’ll end up with a website that gets zero traffic. It’s also possible to get visitors to your site that don’t have any purchase intent.
However, there is still more to an SEO strategy than search for your relevant keywords you actually need to create the relevant content too.
Step 4: Create pages for each topic
The goal is to then create content targeted to specific keywords or phrases that users look for in search engines like Google. From there, they click through to your website.
When it comes to website rankings, this takes time. One way you can speed up the process is to build links from other websites to yours.
See Also: Content Marketing for Small Business
Creating the right content that answers your users question is vital. And whilst you’re doing this, feel free to mention your product or service too, and how it can help them.
Step 5: Measure and track your content’s success
You need to look for information that indicates how well your strategies are working. This will let you know whether you achieved the desired results, and how you can improve for future campaigns.
You can monitor organic traffic using any analytics tool (typically Google Analytics). You may also want to track the visitors to your site too, as this will allow you to pinpoint opportunities and set yourself up for potential success.
SEO and content marketing are often confused with one another. Use your search engine optimization skills to identify the gaps in the market, and then create new content ideas that you may need.
SEO data can help you develop the most effective content marketing strategy. By analyzing your data thoroughly you can take your game up the notch. However, remember that it’s only part of a full content marketing strategy.